Anti-competition commercials might be interesting and effective during times, yet HTC came adult with a most smarter, cheaper approach to publicize a products while derisive almighty opposition Samsung, gift a discontented owners of a broken Galaxy S4 a nominal One M8.
There’s zero wrong with holding a page from a competitor’s playbook, as prolonged as a act of stealing borrowing complies with obvious laws and works towards a larger good. And clearly, HTC’s latest broadside stunt, yet inspired by Nokia (and others before it), is underneath it all a text instance of hospitality and flawless patron support.
Support for other companies’ customers, that is, as HTC USA product manager Leigh Momii seized a illusory event to make a few headlines when bumping into a joyless story of an detrimental Samsung Galaxy S4 renter on Reddit.
Forum user TweektheGeek, like a flourishing and concerning series of tool owners, iPhones included, woke adult one morning to find his once strong device badly bleeding after an irregular fire. The damage, allegedly not caused by any doing mishaps, wasn’t adequate to put a GS4 to almighty sleep, yet it did scarcely destroy it.
Obviously, a story’s hapless favourite reached out to Samsung’s patron support use immediately, and perceived assurances his romantic pain will be soothed in no time. Long story short, that never happened, and TweektheGeek was apparently stranded with a smoked, semi-functional smartphone and… an dull box, that Sammy betrothed to fill adult with a code new Galaxy S4.
But usually as a story was to strech a dour ending, HTC entered a design to save a day, gift a earlier S4 owners a giveaway of charge, spanking new One M8. The usually condition being, if Samsung ever sent a betrothed deputy S4, a uninformed partisan of a HTC army would sell it and present a deduction to charity.
In a difference of TweektheGeek, it unequivocally was an offer he couldn’t refuse, so he didn’t. HTC 1 – Samsung 0.